如何设计具有亲和力的企业网站

随着企业越来越简单，越来越多的企业网站如雨后春笋般出现。企业网站要想充分发挥网络传播媒介的作用，就必须成为一个更亲近于网络用户的网站，要让网站给给客户良好的用户体验，这也是企业建站成功与否的标准，同时也是搜索引擎评判网站优劣的一个因素。那么如何让企业网站更具亲和力呢？一般而言，可以从以下几个方面着手。
Along with the enterprise website more and more simple, more and more enterprises sites such as bamboo shoots after a spring rain like appearance. The enterprise website to give full play to the role of network media, it must be a closer to network users of the site, let the site to give customers a good user experience, this is the enterprise to build the criterion of success, but also the search engine judge a site quality. So how to let enterprise website more user-friendly? Generally speaking, from the following aspects.

1. 确保网站的打开速度
Ensure the site open speed

企业网站的打开速度是影响用户体验极为重要的一个要素。据互联网权威人士测试，一旦页面的缓冲时间超过了10秒钟，超过半数的用户都会选择离开，直接关闭网站，继而结束对网站的访问。因此，即使网站的内容极具诱惑力，网站页面的打开速度很慢，也会降低网站在用户心中的印象，并降低网站的亲和力。因此，为了提升网站的亲和力，就必须保证网站的访问速度。
Open the speed of the enterprise web site is affecting the user experience is one of the most important elements. According to the Internet authorities test, once the time buffer page for more than 10 seconds, more than half of the users would choose to leave, to close the site, and then back to the site visit. Therefore, even if the content of the website very tempting, web page open speed is very slow, will also reduce the website impression in the heart of the user, and reduce the site affinity. Therefore, in order to improve the site affinity, we must ensure that the site access speed.

2. 在网站中留下详细的企业联系方式
Leave behind the contact method detailed enterprise in the website

上一定要有详细的联系方式，包括电话、邮箱地址以及QQ或MSN等详细的联系资料。在条件允许的情况下，可以将企业的联系方式做成单独的页面。如果企业划分了不同的服务区，可以在此页面中加入所划分区域的客户经理以及客户服务等方面的联系方式。企业在建站时，一旦加上详细的联系方式，会让访客觉得网站更加具有亲和力。同时，企业联系方式的呈现也方便了有需要的访客能够及时联系到企业。
Must have detailed contact marketing type website construction, including telephone, e-mail address and QQ or MSN detailed contact information. In the conditions allow, can the enterprise contact into separate pages. If the enterprise is divided into different service areas, can be in this page to join the regional division of the customer manager and customer service, contact. Enterprises in the station, once with contact details, will let visitors feel it more affinity. At the same time, enterprise contact has also facilitated the need of visitors can contact to the enterprise.

3. 注重网站互动功能的设置
Pay attention to interactive function settings

互动功能的设置可以有效提高企业网站的亲和力。企业可以根据业务需要，选择设置在线QQ交谈、Skype交谈或其他方式的在线即时通讯。这些可以有助于访客与企业及时进行沟通交流。但是这个目标的实现是建立在有在线客服值班的基础之上的，如果网站设置了在线客服功能，却没有安排在线客服，就会让网站的互动功能成为空谈。届时，访客在点击及时通讯交流图标后，却没有反应，不仅会影响用户对网站的评判，也会对企业形象产生负面影响。
The interactive function of setting can improve enterprise website affinity. Enterprises based on business needs, select online instant messaging settings QQ chat online, Skype conversation or other way. These can help visitors and enterprise timely communication. But to achieve this goal is built on the basis of online customer service duty, if the site set up online customer service function, but not online customer service, will let the interactive features of the site become empty. Then, visitors to click on the icon after timely communication, but no response, will not only affect the user evaluation of the site, will have a negative impact on corporate image.

4. 内容为王
Content is king

用户在进入企业网站以后，大多数用户都不会浏览网站的全部内容，只会在看到感兴趣的话题或最新动态后，才会点击页面继续浏览。因此，为了提升用户的兴趣，可以尽可能在网站内加入一些用户感兴趣的内容。同时可以多添加一些企业的活动信息以及照片的展示，一般而言，企业内部员工活动和员工照片的展示可以让用户感受到网站的亲和力。
The user into the enterprise web site, all content most users will not browse the website, will only see in the topics of interest or the latest trends, will click on the page to browse. Therefore, in order to enhance the user's interest, may add some users interested in Web site content. At the same time can add some activities of the enterprise information and pictures, generally speaking, the enterprise interior staff activities and staff pictures can let users feel site affinity.